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Yotel, an affiliate company of Kuwaitlisted IFA Hotels and Resorts, signed a long-term agreement with Dubai Investment Properties to operate a new hotel in Dubai. This marks the hospitality brand’s first property in the Middle East.
Yotel Business Bay will be part of a new development on Shaikh Zayed Road, adjacent to the upcoming Dubai Water Canal project. Expected to be completed in early 2018, the 42-storey property designed by Arkiteknik International will have 438 cabins furnished with the brand’s signature Techno Walls and Smart Beds, as well Yotel’s exclusive Club Lounge.
The property will feature 127 serviced apartments as well, managed by Yotel, marking the brand’s debut in serviced residences. “The concept and product are ideal for Dubai,” said Talal Al Bahar, Chairman and Group CEO of IFA HR.
Hubert Viriot, CEO of Yotel, said: “Dubai has a thriving hospitality market but lacks good- quality, affordable luxury hotels. Yotel Business Bay will put an end to this oddity and be a true flagship for our brand in the Middle East.”
The company said it is in the advanced stages of negotiations for projects in other cities in the region.
Source: Property Weekly