- Broker Directory
- My Tools
- News & Advice
- Market Trends
- Other GN Sites
The UAE is taking its landmarks and attractions to the next level as it aims to rival the world’s most popular destinations such as Las Vegas, Orlando, London, Paris, New York and Ibiza.
“Dubai is now considered to be an international city on the same stage as New York, London, Paris and Tokyo, and is leading the development of the UAE leisure market together with Abu Dhabi,” said Phil Taylor, Director of Team Leisure, who previously served as CEO of Ski Dubai and Executive Director of the London Eye.
“The next five years will see a transformation of the UAE’s leisure and entertainment offerings. Unique concepts include the world’s first Bollywood theme park, part of Dubai Parks and Resorts, and the new Warner Bros resort on Yas Island. Some of the best attractions and tourist destinations in the world are also being reimagined - Dream Island, the new Ibiza, the new Louvre and Guggenheim museums in Abu Dhabi, which are architecturally outstanding, Dubai-I, set to become the largest Ferris wheel in the world, almost 100m bigger than the London Eye, and more.”
According to a recent report by PwC, the UAE leisure and entertainment market has the potential to increase by 70 per cent on 2015 figures to encompass 45 million people by 2021. Tourists will account for 31 million, while residents, relatives and friends a further 14 million.
“I admire the UAE as a place renowned for taking risks,” said Taylor, who will speak on the challenges of major new theme park development at the forthcoming Vision Conference during The Leisure Show and The Hotel Show Dubai on September 28-30. “It wouldn’t be enough to imitate, and that is not what is being done here.
“Not a lot of people recognise that the pioneering Downtown Dubai is modelled after Kuala Lumpur City development, designed to be a city within a city. The Dubai-I will be operated by Merlin, which also operates the London Eye and this gives me added confidence in its success.”
Philip Shepherd, Partner, PwC Middle East Hospitality and Leisure Leader, said, “The UAE has recognised the need for investment and focus on the quality of attractions to appeal to its increasing, culturally diverse visitor base.”
The company forecasts that theme parks in the UAE pipeline will attract 18 million visitors by 2021.
Source: Property Weekly