Tata Housing opens UAE office

India’s Tata Housing has inaugurated its international office in Dubai, adding to its existing global outposts in the Maldives and Sri Lanka.

“With the opening of our Dubai office, the company will reach out to nonresident Indians [NRIs] who constitute more than 30 per cent of the population in the UAE,” said Brotin Banerjee, CEO and Managing Director of Tata Housing.

“The Gulf market has witnessed rapid strides over the past decade with the GCC contributing to more than 50 per cent of our international sales. Opening this office in Dubai reaffirms our commitment to this important market and will enable us to provide support to our increasing number of customers from the UAE.” The company has announced a limited-period offer for NRIs to mark the opening of the new office.

Customers will get 72,000 to one million Jet Privilege Miles (Jet Airways’ airline programme) upon purchasing a home under any Tata Housing project in India. The free miles will be credited to the customer’s Jet Privilege account post realisation of 20 per cent payment by
the customer.

“We believe this is the right time for NRIs to buy their dream homes in India,” said Banerjee. “Currently, they contribute 15-20 per cent of our total sales and this has been increasing over the past few years. We expect this to increase to 25-30 per cent in the next three to four years.”

The company is developing large townships and differentiated theme-based projects in major and minor metros. The firm said it straddles all consumer segments from value to luxury housing.

“All projects developed by Tata Housing are certified sustainable green developments, designed by internationally renowned architects,” the developer said in a statement.

“The company has projects in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad, Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar.”

Source: Property Weekly


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