Ras AI Khaimah reaps the benefits of affordable luxury

Ras AI Khaimah reaps the benefits of affordable luxuryImage Credit: Supplied

Ras Al Khaimah (RAK) is flourishing thanks to international hotel groups that are making the emirate a target for expansion.

The emirate has experienced an increase of tourists from its top five source markets - the UAE and Germany followed by Russia, the UK and India. A total of 330,048 people visited in the first half of the year, generating approximately $118.7 million (about Dh435 million).

''The driving force behind RAK's tourism confidence is affordable luxury,'' says Steven Rice, Chief Executive Officer at the Ras Al Khaimah Tourism Development Authority (RAK TDA).

According to RAK TDA, the average daily rate (ADR) of upscale properties is $140.83 while the ADR at beach hotels and resorts touched $168.58, bringing in revenues of $103.8 million in the first half of the year.

In RAK, hotel occupancy reached 64.11 per cent and the ADR was $69.85, generating revenue of $14.9 million.

According to a Smith Travel Research report for June, the ADR for RAK increased by $36.93 in comparison to Abu Dhabi for June.

With the addition of four five-star luxury properties on Al Marjan Island and the Al Hamra area in the past nine months, the revenue numbers have almost doubled. As a result of the government's strategic focus on developing the emirate's tourism sector, RAK has attracted investments from major international brands, and saw three new hotel openings on Al Marjan Island in the first quarter of this year. These include the 655-key Rixos Bab Al Bahr Resort, which is the largest all-inclusive resort of this magnitude in the UAE, the 315-room Marjan Island Resort and Spa, and the 484-key DoubleTree by Hilton Resort & Spa Marjan Island.

The 265-room Santorini Hotel, a part of the Bin Majid Group, is scheduled to open by next year.

The 346-room Ras Al Khaimah Waldorf Astoria, which was the Hilton luxury brand's first in the UAE, is already up and running.

Click on Ras Al Khaimah and read more about its affordable luxury

Source: Property Weekly


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