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Dubai hotels welcomed more than 5.8 million tourists from January to June, the highest ever achieved in the first six months of a year, according to Dubai's Department of Tourism and Commerce Marketing (DTCM). Increases were seen across key indicators, including hotel guests, hotel and hotel apartment room revenue, food and beverage revenue and average length of stay.
"Our strategy continues to be positioning Dubai as the must-experience family destination," said Helal Saeed Almarri, Director General of the DTCM. "As such we are constantly diversifying our tourism offering and increasing our hotel portfolio to attract and cater to a broader market of visitors. The figures for the first half are encouraging and we continue to build on this growth to ensure a successful second half of the year.
"The figures show an increase in visitors from many of our key source markets. For example, we are seeing strong growth from China, Brazil, Australia and many countries in Europe. The increase comes despite the reduction in flights due to the refurbishment and upgrading of the runways at Dubai International, which is testament to the work con ducted by Dubai Airports and our industry partners in ensuring minimal disruption."
Top ten markets
Guest numbers across hotels and hotel apartments reached more than 5.82 million. The top ten markets (Saudi Arabia, India, the UK, the US, Russia, China, Iran, Oman, Kuwait and Germany) showed some slight changes in positioning and continue to show the diversity of visitors travelling to Dubai.
Saudi Arabia continued to be Dubai's primary source market and guests from the world's two most populous nations, China (ranked sixth) and India (ranked second), continued to show growth. China in particular saw a substantial increase of 26 per cent.
Guest nights were up 6.7 per cent for hotels and 4.1 per cent for hotel apartments. Average length of stay increased across the board, with an average of 3.9 days, with 3.4 days in hotels and 5.7 days in hotel apartments.
The total first-half revenues reached Dh12.74 billion, up 10.9 per cent. Room revenues increase 15.3 per cent, while food and beverage and other revenues rose by 3.8 per cent.
"The figures we're seeing show steady growth for the first half of the year, demonstrating that we're on target for our medium-term plans," said Almarri. "More importantly, this growth is sustainable and we are moving in the right direction to reach our Tourism Vision for 2020 targets.
"In addition to the increase in hotel guest numbers, since the end of June last year Dubai has added more than Z000 hotel rooms to its inventory, with the total now standing at 88,680 across 634 establishments."
Source: Property Weekly