The Dubai Mall is the world’s most visited destination

Dubai MallA further 150 high-end and luxury international brands will be added to The Dubai Mall’s Fashion Avenue l Image Credit: Gulf News Archives/Javed Nawab

The Dubai Mall is the world’s most visited lifestyle destination for the fourth consecutive year after welcoming more than 80 million visitors last year. The visitor footfall was 6.6 per cent higher than the 75 million visitors in 2013.

The mall had more visitors last year compared to other popular tourist destinations around the world including Times Square (37.5 million) and Central Park (39.2 million) in New York, Niagara Falls (22.5 million), Union Station in Washington DC (32.85 million), Magic Kingdom Park in Orlando (17.5 million) and Eiffel Tower in Paris (seven million).

Mohamad Alabbar, Chairman of Emaar Malls, said, “This is another historic milestone for Dubai. No other global tourist destination or even airports, which traditionally have the highest footfall, have achieved the significant visitor arrivals The Dubai Mall recorded.

“With wholesale and retail accounting for about 30 per cent of Dubai’s real GDP, the mall continues to make a sterling contribution to our city’s diversified economic growth, as envisioned by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai.”

The mall’s contribution to the retail sector accounts for about 5 per cent of Dubai’s GDP. Tenant sales recorded across the mall’s more than 1,200 retail stores and 200 food and beverage outlets cumulatively rose by 14 per cent last year, with growth seen across fashion, luxury jewellery, footwear, sports and recreation, health, beauty, entertainment and food.

The mall is one of the top ten geotagged locations globally on Instagram and has more than 1.5 million fans on Facebook, the highest for any shopping destination in the world. It also has more than 250,000 followers on Twitter, which is 80 per cent more than the second-most popular Twitter handle in the UAE.

“While we set records in visitor arrivals and social media engagement, we are looking to take the mall experience to beyond the extraordinary with the expansion of our Fashion Avenue by adding another one million sq ft [of built-up area] and 150 high-end and luxury international brands,” said Nasser Rafi, CEO of Emaar Malls.

“Our vision is to deliver an unmatched experience for our visitors.”

Source: Property Weekly


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