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The 14th edition of Cityscape Global will have a new, enhanced layout and an exhibition space 30 per cent larger than last year. Organisers say 2015 will be the biggest edition since 2009, with more than 300 exhibitors from 30 countries.
Cityscape will also concurrently host three conferences, offering abundant information and business opportunities to real estate stakeholders, investors and end users. Here are more reasons why you shouldn’t miss the event.
The recent property price correction and introduction of mid-range housing options have made purchases an achievable dream for many homebuyers.
Cityscape will be a great venue to help buyers find what’s new, as leading developers such as Emaar, Dubai Properties, Dubai World Central, Meydan, Meraas, Nakheel, DMCC, Damac, Deyaar Development, Union Properties and Majid Al Futtaim Properties gather at a single location. Financial institutions and brokerage companies like National Bank of Abu Dhabi, ICM Capital, Rocky Real Estate, HMG Properties, Aqua Properties and Asteco Property Management will also be available for buyer queries.
Wouter Molman, Director of Cityscape Group at Informa Exhibitions, says a wide variety of projects are scheduled for handover in the coming years and Dubai has clearly turned into a buyer’s market in recent months, placing homebuyers in a very good position at Cityscape Global.
“The event offers them a unique opportunity to speak with a large number of developers, brokers and banks, allowing them to compare various projects, saving them many hours from having to drive around the city to visit several sales centres,” says Molman. “The fair allows them to do their homework effectively and efficiently, so they can make an informed decision on when and where to buy their next home.”
Global investors are keeping an eye on Dubai’s real estate market as it experiences cyclical price movements. However, confidence in the market remains high given Dubai’s strong track record in infrastructure development, which supports various real estate projects in the emirate. Cityscape brings to investors many of the same benefits it offers to homebuyers, but Molman says that investors will also be looking forward to attending the various round-table sessions at the expo.
“These [by invitation only] closed-door sessions allow developers and investors to discuss key issues affecting real estate investment and development in emerging markets,” he says.
Molman adds that for investors specifically focusing on investment opportunities in Dubai, attending the Dubai Market Overview on Monday at Conrad Dubai will give them a further competitive edge.
Cityscape gives both local and global developers an influential platform to announce their latest projects and provide construction updates. They can also directly reach out to the thousands of investors and media organisations from across the region. Last year, the event saw a 42 per cent increase in participants, attracting 47,000 people including VIPs, investors, end users and media professionals.
“The magnitude and attention that this exhibition is gathering year after year puts it at the forefront of the annual marketing activities of any leading developer or real estate company,” says Niall McLoughlin, Senior Vice-President of Damac. “The presence of local and international investors, customers and companies offering various services in the industry is invaluable for Damac. We witness [more] demand and enquiries about our projects every year.”
Molman reveals that many developers have requested larger stands and better locations this year. “To accommodate their requests, the layout of the exhibition has been completely reconfigured. The event will take place in Saeed Hall, Arena and Halls 1-4, which has allowed substantial growth and facilitates a more convenient layout as two sections of exhibition halls will be located in parallel, connected by a central concourse with several convenient amenities, such as food and beverage outlets, meeting rooms, VIP lounges, etc.
“All exhibitors are now a few minutes’ walk from each other, which will benefit both exhibitors and visitors as they navigate through the exhibition halls.”
Cityscape brings brokers closer to thousands of new investors and homebuyers from the region. “Many use the event as an opportunity to promote their services to real estate developers exhibiting at the event in order to sell their properties either on exclusive or non-exclusive basis,” says Molman.
In addition, the Dubai Market Overview and the Real Estate Brokers conferences will update brokers on the market and regulations affecting the industry.
Dounia Fadi, CEO of Elysian Real Estate, says brokers can maximise lead generation because the event gathers investors from around the Middle East under one roof. “For us, the objective is to reaffirm our commitment to the real estate industry and display our brand strategies. In addition, we want to introduce new products and projects, for which we are collaborating this year with the UK’s Berkeley Homes to exclusively launch one of London’s iconic residential towers. We expect to meet a lot of key decision makers from the GCC and around the world, who are looking for reliable and well-performing investments.”
Fadi says Elysian has a bigger stand this year following a successful event last year.
As the largest annual real estate gathering for nearly 15 years, Cityscape continues to be a favoured networking platform for service providers. Architects, designers, planners, consultants, engineers, contractors and facilities management professionals will be present at the event. Molman explains that architects, for instance, have the added benefit of having their designs displayed by developers.
“The market is evolving because of the increased scale and scope of projects, which are now regularly being delivered by major government-backed developers in the region,” says Tom Hasker, Managing Director — Property at Atkins. “This is driven by the maturity of the market and growth in client ambitions. [While] in the past there was demand for iconic buildings, which were about attracting attention to the region, now the demand is for iconic places that are deeply focused on end users and their overall experience.
“This change in the market is increasing the expectations on large multidisciplinary consultancies in the region to take on more responsibility for managing the entire design scope, including partners and sub-consultants through to the final delivery of projects. It is demanding a change in our approach to be less rigid, with a strong emphasis on innovation, use of technology and proactive client partnership.”
Hasker says Cityscape is the best venue to showcase Atkins’ expertise and innovation. “There is no other event that consistently brings together so many of the region’s major players to meet, learn and share ideas,” he says. “It is a great opportunity for us to reach out to the whole market.”
Source: Hina Navin, Special to Property Weekly