Sharjah is open for business

Marwan Bin Jassim Al Sarkal, CEO of Shurooq /  Image Credit: Picture courtesy of ShurooqMarwan Bin Jassim Al Sarkal, CEO of Shurooq / Image Credit: Picture courtesy of Shurooq

The two-day Sharjah FDI Forum concluded with a clear message to investors: Sharjah is open for business. Organised in collaboration with the UK’s Financial Times and fDi Magazine, and held under the patronage of His Highness Dr Shaikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, the second edition of the annual FDI Forum brought together business leaders, government officials and representatives of public sector organisations from around the world to examine the challenges and opportunities for FDI in the UAE in general and in Sharjah specifically in light of current economic conditions.
“Foreign direct investment [FDI] plays a key role in developing economic relations on a global scale and Sharjah is striving to be a leader in attracting investment to the region,” said Marwan Bin Jassim Al Sarkal, CEO of Sharjah Investment and Development Authority (Shurooq) in his closing address at the forum, which was also attended by Shaikha Bodour Bint Sultan Al Qasi mi, Chairperson of Shurooq. “This is why we hosted the Mena region’s largest investment and financial forum. We wanted to inform participants on the best practices that can maximise their business growth and draw attention to the emirate’s premium facilities and services.”
“His Highness Shaikh Dr Sultan Bin Mohammad Al Qasimi started the second Sharjah FDI Forum by demonstrating the most inspiring definition of FDI, which referenced not only its economic benefits but also the positive cultural, artistic and literary impact it has on societies around the world,” said Al Sarkal. “His wise interpretation of FDI growth and how it serves as a key driver to the development of civilisation reflects what Sharjah is and always will be.”
The forum promoted Sharjah as a gateway for international expansion. The featured key note addresses, panel discussions, presentations and case studies. Insights included work culture equality, the attraction of conservatism, how to facilitate cross-border expansion and the importance of economic diversification.
“[The forum] looked at opportunities beyond oil, emphasising how the UAE and Sharjah have created the most fertile conditions for global businesses by operating premium FDI policies to attract global foreign investors,” said Al Sarkal.



Source: Property Weekly PW

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