Attracting buyers through open houses

Attracting buyers through open housesImage Credit: Supplied

In the real estate scenario, we quite often hear the term ''open house.'' True to the word, an open house is where the seller throws open his home to the public for a limited time and on a pre-decided day. The whole event is organised and conducted via a real estate agent who makes sure the proceedings are smooth.

If you are a first-time seller, obviously, you will be a little anxious as to how the proceedings will go. Focus on as much visual appeal as possible. A neat, tidy, well-ventilated and well-decorated home is attractive by default. Even if your home is an old structure, there are ways to spruce it up to add value to it.

Get the house painted, preferably in some attractive colours, to boost its appearance. Fix any chipped segments in the plastering, or any evidence of water leakage. Check fittings and furniture to make sure they are in the best shape; replace anything that is broken or worn out.

If you do not have a theme in your home, now is the time to redecorate. Keep it simple yet sophisticated. Remember, less is more.

Rugs, floor lamps, paintings on the wall, framed photographs – all of these are excellent ways to improve the interiors of your home and lend a personalised touch.

Do not underestimate the power of cleanliness. Make sure that the floors, counters, rooms, kitchen, bathrooms and all surfaces are spanking clean. Spray some mildly fragrant room freshener; better still, light a few incense sticks for a lingering fragrance throughout the home.

Conducting an open house is also a good time to enhance the exteriors of your home. If you have a garden, prune the bushes and mow the grass. Add muted accessories such as a mini-fountain or lanterns. If your outdoor space is a deck, patio or veranda, make sure it is tidy. Replace worn-out seating as needed.

An open house is the perfect opportunity for you to instantly capture a pool of buyers. Ensure that you provide them with what they are looking for so you turn a viewing into a sale.

Handy Hints:

• Talk about a feature you want potential buyers to see as they view the house

• The dining room and the kitchen are great spots to capture clients' attention

• Ensure you make a great first impression by keeping your outdoor space tidy

Find out how realty investment can help secure your retirement

Source: Urmila Santosh, Special to Properties

The writer is a freelancer


For Rent


View more properties

For Sale


View more properties