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From modern furniture to contemporary design, it is becoming important for boutique hotels to demonstrate attributes of authenticity, quality and style. This is especially true for boutique hotels in the UAE.
With the recent boom in the hospitality market, authenticity is becoming the new luxury. Hotels that make the effort to respond through art and architecture, new technology and functional furniture are the ones securing bookings.
According to Dubai’s Department of Tourism and Commerce Marketing, the emirate is on track to realize 20 million visitors by the start of the next decade. With such a high demand, the UAE has also welcomed a large number of new hotels to accommodate the influx of new tourists.
Here are five key drivers that are currently shaping the hospitality industry, making it more attractive.
Boutique versus lifestyle
Guests seek a home-away-from-home experience. Rooms that are easy to navigate have a sense of familiarity and comfort. This concept leans to more natural settings as opposed to high-tech architecture. Contemporary furniture adds a unique and spatial quality to a room.
From Armani to Gucci, the UAE is known to attract luxury brands. There is also a certain attraction to luxury that is affordable. In fact, architects have experienced increased requirement to produce more bang for buck without impacting luxury. Ensuring that every dirham spent is allocated in the most impactful way will ensure continued success and loyalty to the brand.
Old meets new designs
The “old meets new” design philosophy is a very popular trend in the hospitality industry. Designers and architects combine vintage, industrial timber and steel furniture to create an eclectic and personal touch. The additions of wood, timber and contemporary designs can help blend the new vintage look.
Delivering an experience
Bold colours and cultural designs can add local flavor that is appreciated by many. Hotel spaces need to be designed to give guests a complete 360-degree experience. Contemporary designs are usually clean, refined and simple. It comes from stratification interpreted in a contemporary way, giving importance to spatial quality. A good hotel design creates sequences of life and experiences. It is the ease and refinement of the contemporary design that puts people in comfort. Consumer expectations for high-quality products and services at a competitive price have increased significantly over time.
With high-quality materials and crisp execution, it is the perfect match for hotel visitors expecting comforts on all levels.
The new technology age
Technology has improved overall hotel experiences. From mobile apps, to Wi-Fi enabled rooms, guests are now more informed about new hotels and special offers through online reviews and new technology.
Room check-in can now be handled online or quickly through the front desk, eliminating the need for a large front-reception desk in the hotel lobby. This adds a great deal of flexibility when designing hotel reception and lobby areas.
Source: Hamdi Ben Yaghlane, Special to Property Weekly
The author is Designer and Managing Partner of DND Contemporary Furniture Studio
Al Nisr Publishing accepts no liability for the views or opinions expressed in this column, or for the consequences of any actions taken on the basis of the information provided.